A short tour that plays on its own through six layers and 33 blocks, with a demo to try in each layer.
06Design
Art direction, type and motion that give every page a job. The hero
05Words
Plain answers to the questions buyers ask, written so people and assistants can quote them. 9:41 pm
04Proof
Case studies sorted by client type and reviews with their dates. 9:46 pm
03Access
Built and tested to WCAG 2.2 AA, from contrast to keyboard use. 9:44 pm
02Speed
A speed budget set before design and tested on real phones. 9:43 pm
01System
HubSpot forms, booking, follow-up and the pipeline behind them. 9:51 pm
The Story
Eleven minutes with your next customer.
Follow one buyer from her first question to a booked call. Every step is something a website does well or badly.
9:41 pm
She asks an assistant first.
Before she opens a single website, she asks an AI assistant who to hire. It answers with three names. Yours is one of them, if your site gives the assistant something to quote.
71% of B2B buyers who use AI go on to visit a website the AI recommended. Semrush, July 2026. A vendor's survey of 643 US professionals.
When Google shows an AI summary, people click a regular result on 8% of searches, against 15% without one. Pew Research Center, July 2025. 68,879 searches by 900 US adults.
What we buildPages that say plainly what you do, who it's for and where you work, so an assistant can name you. Then we check every month whether it does.
9:43 pm
She opens three tabs. One loads.
She taps all three names. Your site loads in under a second. The second one takes three. The third is still a white screen when she closes it.
A B2B site that loads in 1 second converts 3 times better than one that loads in 5. Portent, 2022. 20 sites, a correlation rather than a controlled test.
Only 48% of websites pass all three of Google's Core Web Vitals on phones. HTTP Archive Web Almanac, 2025.
What we buildA speed budget set before design starts, with every animation tested against it. This page loaded in under a second on your device.
9:44 pm
She reads it in bed with the brightness down.
Pale gray text looks refined on a designer's big monitor. On a dimmed phone at night it disappears, and thin type and small buttons go with it.
Only about 30% of mobile websites meet the minimum contrast for text. HTTP Archive Web Almanac, 2025.
3,117 lawsuits over website accessibility were filed in US federal court in 2025, up 27%. Seyfarth Shaw, March 2026.
What we buildSites built and tested to WCAG 2.2 AA. Text holds its contrast, buttons are big enough to hit, and every control works from a keyboard.
9:46 pm
She looks for someone like her.
She skips the About page and goes looking for proof. She wants work for a company like hers and reviews written this year.
74% of consumers look for reviews from the last three months. BrightLocal, February 2026. 1,002 US consumers.
What we buildCase studies sorted by the kind of company you serve, with the result in the headline, and reviews that show their dates.
9:51 pm
She's ready to talk. Is your form?
Two fields and a calendar. She picks Tuesday at 10:00 and she's booked by 9:52 pm. Nobody had to write back first.
Putting a booking calendar on the form lifted booked meetings to 66.7% of qualified form fills, from a 30% baseline. Chili Piper, February 2025. The vendor's own customer data.
What we buildShort forms with a calendar beside them, running on HubSpot, so every booking lands in your pipeline with the page she came from.
9:39 am, next morning
The other company writes back at 9:39.
She wakes up to your confirmation, sent at 9:52 last night. The first reply from a competitor arrives after she's already booked.
114 B2B companies took an average of 11 hours 54 minutes to answer a demo request by email. One replied personally within five minutes. Workato, March 2026.
What we buildThe system behind the site. HubSpot answers in seconds and puts the lead in front of the right person.
Eleven minutes
Nobody picked up a phone.
A question, three tabs, one readable site, proof and a booked call. Your website ran the whole first meeting while you were off the clock.
That's the jobJud & Co. designs and builds websites that do it, and the systems behind them.