What a Website Costs
Short Answer
The price of a website depends on how many page layouts it needs, who writes the copy, how far the design and motion go, what the site connects to and whether an old site has to move over. After launch, hosting, licenses and upkeep keep costing money for as long as the site is live.
What Drives the Cost
The price follows how much of the site has to be planned, written, designed and built new.
Page Layouts
A layout is a page design the site repeats, like a service page or a blog post. Many pages can share one layout, and each new layout adds design and build time.
Copy
Writing every page is its own piece of work. Some quotes include it, and some expect you to supply the words.
Design and Motion
A site designed from scratch takes longer than one built on a theme, and custom motion adds design and build time on top.
Integrations
Every connection to another system, such as a HubSpot form, a calendar or a CRM, has to be set up and tested.
Moving an Old Site
Pages and posts have to move over, and every old address needs a redirect so existing links still land on the right page.
Accessibility and Speed
Building to WCAG 2.2 AA and to a weight budget for every page takes design and testing time up front.
Platform and Hosting
The platform decides which licenses, paid plugins and hosting the site needs.
Skipping accessibility has a cost of its own. Of the companies sued over digital accessibility in the first half of 2026, 64% had revenue of $25 million or less (UsableNet, July 2026).
How Jud & Co. Prices a Website
Every Jud & Co. website starts with a written plan of who buys and what makes them hesitate. You keep the plan either way.
Copy, a speed budget and accessibility to WCAG 2.2 AA are part of every website we build, and they're priced in from the start.
We don't publish prices yet. Write to us at hello@judandco.com with what your site needs, and we'll tell you what it would cost.
What It Costs After Launch
A website keeps costing money after it goes live. Hosting is an ongoing bill, and paid plugins, themes and fonts can carry licenses that renew.
A WordPress site also needs its plugins patched for as long as it's live. 11,334 new WordPress vulnerabilities were reported in 2025, and 91% of them were in plugins (Patchstack, February 2026).
On a Jud & Co. site the hosting, the domain and the admin login are in your name. Every launch gets a 30-day check on the numbers we said we'd move. After that, Website Care is optional. It keeps the site patched every month, and each month comes with a report.
How to Budget
Settle these before you ask any agency for a quote, and the quotes you get back will be easier to compare.
- Count the page layouts you need, not the pages.
- Decide who writes the copy.
- List everything the site has to connect to, such as a CRM, a calendar or a payment system.
- Count the pages and old addresses on your current site, so the move and the redirects can be priced.
- Ask what each quote includes: copy, a speed budget, accessibility testing, redirects, training and care after launch.
- Budget for the years after launch too: hosting, licenses and upkeep.
Speed is one of the targets a quote should name. The Speed guide shows what it's worth.
Sources
- UsableNet, July 2026.
- Patchstack, February 2026.