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What a website costs and what makes one bring in calls. Every number comes with its source.

The Tour

What a great website is made of.

Take a Website Apart is a guided tour that plays on its own. One website comes apart into six layers and 33 blocks, with a demo to try at every stop.

Guides

One layer at a time.

Each guide takes one layer of a website and shows what it's worth, with a source for every number.

  1. Guide 02 Speed

    Showing the page before the visitor gives up.

    8%

    more sales for Vodafone after its main content loaded 31% faster. Vodafone case study, web.dev, March 2021

    Read the Speed Guide

Short Answers

The questions buyers ask before they call.

Grouped the way buyers ask them.

Cost

What Does a Website Cost?

It depends on how many page layouts you need, how far the design and motion go, what the site connects to and whether an old site and its redirects move over.

Problems

Why Is My Website Slow?

The median home page on a phone weighed 2,559 KB in 2025, and images were the heaviest part (Web Almanac 2025, HTTP Archive, January 2026). The Speed guide shows where the rest comes from.

What Makes a Website Accessible?

It works with a keyboard and a screen reader, and every form field has a label people can see. WCAG 2.2 AA is the standard to build to.

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