Jud & Dave North Roofing
A concept redesign for a slate and tile roofer that sells the install, with guided photo tours that zoom in on the details.
Jud & Franchise Incubators.
A franchise development firm's site, built like a launch sequence. Mission Control opens on every page with Ctrl K.
Launching Soon The link goes up when the new site launches. These screens come from the review site.
The Site
Four pages the way a founder sees them.
Scroll inside the window to read a page top to bottom.
Scroll inside the window to read the whole page.
Taken Apart
Six layers of Franchise Incubators.
Scroll to take the site apart. Point at a layer to lift it out.Point at a layer to lift it out of the stack.
- Design
A rocket drawn in points of light, and a launch rail down the left edge that tracks your place on the page.
- Words
Plain sentences in the founders' own voice. They have built, franchised, bought and sold businesses themselves.
- Proof
The Odds puts three numbers up front, each with its source and a note on what it does and doesn't cover.
- Access
A skip link comes first, so a keyboard user can jump straight past the menu.
- Speed
The phone view, with Evaluate Your Brand on the first screen.
- System
The Pre-Flight Check: twelve statements, six systems, about four minutes and no email needed to see the result.
The Standout
Mission Control is one keystroke away.
Press Ctrl K on any page. It searches the site, answers questions from the site's own pages and keeps each visitor's progress on their own device.
Progress stays on the visitor's device, and nobody needs an account.
Pages We Built
Four pages on desktop and two on a phone.
Pick a page to open it in the window above.
