Jud & Franchise Incubators
A franchise development firm's site, built like a launch sequence. Mission Control opens on every page with Ctrl K.
Jud & Pure Way Milwaukee.
Plain-English water reports for every community water system in six counties. Each one is free to read, and the full table is one email away.
The Site
Five pages the way a homeowner sees them.
Scroll inside the window to read a page top to bottom. Each one opens on the live site too.
Scroll inside the window to read the whole page.Open This Page on the Live Site
Taken Apart
Six layers of Pure Way Milwaukee.
Scroll to take the site apart. Point at a layer to lift it out.Point at a layer to lift it out of the stack.
- Design
A house drawn in lines, with filtered water running to the shower, the kitchen tap and the laundry. The whole idea fits in the first screen.
- Words
The six complaints homeowners bring up most, from a chlorine smell to rust in the laundry, each with its cause.
- Proof
The full lab test, published: who ran it, what the lab is accredited for and every number that came back.
- Access
Every link and button gets a clear outline when you move through the page with a keyboard.
- Speed
The phone view, with Call and Book the Free Water Test in a bar along the bottom of the screen.
- System
The free water test books in two short steps, starting with a ZIP code, and every water report ends in the same email form.
The Standout
A water report for every town.
The lookup is the site's lead magnet. It gives the answer away and asks for an email only for the full table.
Every figure in the reports traces to EPA, Wisconsin DNR or the utility's own published records. The counts are the lookup page's own, as it showed them on Sept 28, 2026.
Pages We Built
Five pages on desktop and three on a phone.
Pick a page to open it in the window above.
