Jud & Pure Way Milwaukee
Plain-English water reports for every community water system in six counties. Each one is free to read, and the full table is one email away.
A concept redesign for a nonprofit that draws kids living with chronic illness as the superheroes they dream up. The whole site is a comic book.
Concept Concept redesign, not a commissioned project. You Are The Hero and the families agreed to have it shown.
The Site
Scroll inside the window to read a page top to bottom. The concept has eight pages in all.


















Scroll inside the window to read the whole page.
Taken Apart
Scroll to take the site apart. Point at a layer to lift it out.Point at a layer to lift it out of the stack.
Halftone dots, ink borders and hard shadows, with a cover that turns a kid's photo into their hero.
How It Works is four comic panels, plus a scrubber that takes one hero from pencils to inks to colors.
The Hall of Heroes: 14 kids and the heroes they dreamed up, searchable by either name.
Every text color pairing passes WCAG AA contrast, and the focus ring is as bold as the comic.
One file for review. The built site would get the same speed budget as every Jud & Co. site, set before design starts.
A five-step Submit a Superhero form, with a review screen before anything is sent.
The Standout
The cover cycles through seven kids. Each photo breaks into halftone dots, the way comics were printed, and re-forms as the hero their artists drew.




Shown with the families' consent. Every name, photo and quote in the concept comes from their current site.
Then & Now
Their site today opens on a banner of every hero. The concept puts one kid and their hero on the cover, with Submit a Superhero first.
Pages We Built
Pick a page to open it in the window above.


Plain-English water reports for every community water system in six counties. Each one is free to read, and the full table is one email away.